This perspective views people as problem solvers who actively use information from the world around them to master their environments. The image below shows the cognitive consumer behaviour model. Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Cognitive Models - Theory of Buyer Behaviour. In consumer learning there is a theory which is cognitive learning theory. For future blogs you could make it more personal and maybe insert more references. Brehm provided the landmark study in 1956 on the effect of magnitude of dissonance arousal on attitude change. Specifically, according to cognitive approach environment and social experiences provide individuals with abundant information to be processed, and the outcome of information processing results in individuals behaving in certain ways as consumers. Therapists use it to treat phobias and other psychological disorders. Finally, we outline important issues for further re-search and applications for stimulating healthy, prosocial, and sustainable consumer choices. According to Trait Theory, traits are considered as the basic factors which decide the response of people. W. Fred van Raaij, Tilburg University. Social Cognitive Theory (SCT), originally known as the Social Learning Theory (SLT), began in the 1960s through research done by Albert Bandura. Economic theories 2. Four theories stand out as influential for marketers. (2) Trait Theory. CONGNITION: